Making brands the
main character.
My thing is writing. Period. Full stop. No em dash. Because we all know why. Whether it's a patio opening, a dinner series, or putting a tiny but quaint little town on the map, my job is making people feel invited.
The fun side
Don't be all like, uncool.
Captions and launch stories I wrote for brands with personality. Confident in their voice, aspirational, and never trying too hard.
Captions I wrote for Article's Instagram · imagery belongs to the brand and credited photographers
Zoom backdrop goals 🌱
POV: You've called in sick and your only worry is how many episodes of Yellowjackets are left.
This living room setup is perfect for pulling up a seat and spilling all the tea by the fire (not literally).
Cloud captions are tired and so are we.
Captions I wrote for Superflux Cabana's Instagram · imagery belongs to the brand
Deep Fried French Toast made with @fol.epi bread is *chefs kiss*, 😘👌.
Our new Brunch Menu is available on weekends, from 10am to 2pm.
See y'all upstairs!
Hot tip: Scheduling after work drinks helps you power through that mid-week slump.
Bring the whole office, we're open at 4pm. #SuperfluxCabana
Caesar, but make it fun. Our Classic Caesar doesn't mess around and pairs perfectly with brunch.
🦩 If classic isn't really your style, we've got Beermosas, Shafts and other boozy goodness to satisfy you. #SuperfluxCabana
Weekends need brunch like beers need to be icy cool. See us for both. 🦩
New on tap & in cans from @superfluxbeer this weekend is...
DOUBLE INFINITY {CITRA}
Hazy Double IPA w/ Citra Hops
8.0% ABV
~ Brunch Menu is available Saturday & Sunday, 10am to 2pm.
Love,
Superflux
We really enjoy working with friends, but we love working with our neighbours even more!
We're stoked to have bottomless coffee from the fine folks @discoverycoffee on our brunch menu {and in our Shafts!}, serving their tasty Rock Bay Blend.
And when it's not brunch time, you can always find them just downstairs! 💖
"Superflux Beer Company doesn't just begin and end with beer, it's an ever-evolving experiment whose stated purpose is to 'Do Cool Shit and Bring Happyness'."
"To show appreciation to their industry peers in the community, all guests can enjoy $5 beers and snacks from 5pm until close. Superflux fans can also look forward to Simon's boozy Soft Serve making a return to the tasting room."
The serious side
Beyond the grid.
Amplifying your brand's latest updates, openings, and wins to a curated list of industry contacts. Copy by me.
"Rather than painting a rose-tinted picture like so many traditional advertising campaigns, this campaign adopted a playfully honest tone, celebrating Kitimat's distinct character, resilient people, and unmatched potential."
"The series aims to celebrate The Vancouver Fish Company's commitment to sustainability and encompasses their hook to plate motto of serving Ocean Wise seafood and fish sourced from local fishermen."
"A true west coast dining experience. From hook to plate, The Vancouver Fish Company immerses guests in a premium yet unpretentious experience, showcasing the best sustainably caught seafood in the city."
The in between
It's approachable, kind of nonchalant, maybe even chic?
Copy is mine; video, photography, and everything else belong to the brands and credited creators.
Work for Good Natured Wine.
We believe in the basics, AKA good wine and a charcuterie board.
Pick up a bottle of our Merlot Gamay Noir at the @lcbo or at @thewineshops. #GoodNatured
PSA: this may be one of your last days to wear shorts. Pour yourself a glass and get yourself on the patio ASAP. #GoodNatured
If you're looking for a sign to have that mid-week glass of Crisp Chardonnay, this is it. For those in Ontario, find this award-winning wine at the @lcbo and if you're in BC find it on the shelves at @bcliquorstores. #GoodNatured
Large-scale campaigns + UGC.
Short-form video work, live on Instagram. The copy is mine; video and everything else belongs to the brands and credited creators.
Hi,
I'm Brandon, a communications professional living on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm, Sḵwx̱wú7mesh, and səlilwətaɬ Nations, now known as Vancouver, BC.
I've got over six years of experience in public relations, communications, copywriting, and influencer relations, backed by a diploma in public relations from Kwantlen Polytechnic University.
My work spans many realms, from the local winery down the street to supporting several First Nations throughout the province, and even the copy you saw for that tourism campaign way up in Northern BC.
If your brand needs to sound like itself, in a caption, a press release, or a campaign, let's chat.
Contact
Thesaurus just isn't cutting it anymore?
© 2026 Brandon Wirsz (Like Spears) · Vancouver, BC